Types of Links

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1. One Way Links

Tools, in depth resources, directory links, hot news, trends and pages already in the SERPs top 10 are best for attracting one way links.

2. Reciprocal Links

It is a falsehood that reciprocal links are discounted by Google. What is discounted is the types of pages that these reciprocal links are usually found on: a long list of links to sites that offer zero value to a reader…these are worthless.

But there is now evidence that quality in content reciprocal links do not have value.

3. Three Way Links

Are to be avoided at all costs. Google considers them “link farms” and as an attempt to game the system.

It makes sense that these link structures are not difficult for Google to detect and usually one or more of the three “partners” is involved heavily in this type of link scheming and is already on Google’s blacklist; making it simple for Google to detect and discount any new links that show up to their sites.