Synonym Selection Screen

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The first step in creating a new VMAD is to come to the synonym verification screen.

KGO  Keyword Generation Only. When you leave this box checked Theme Zoom will then drill into all of the websites associated with that synonym to extract (swipe) all of the good keywords from those websites.

Rule of Thumb for selecting USE & KGO.

If you can interchange the keyword with your Parent Theme in normal conversation, then select it for USE. If it is also ‘broad scope’ then remove KGO and it will broaden the theme.

This causes TZ to grab the keywords from the pages of this synonym, but it does not tune the theme based on this term.

• Use KGO when the term is larger or broad scope and interchangeable with the parent theme.

When the term is smaller than the parent theme (# Comp. Websites) then do not select KGO and the term is considered a SEP

Pick 6 SEPs (including one or two KGOs)

In a nutshell:

USE column must be selected, then if you want just the keywords, but don’t want to broaden your theme, select the KGO column.

Important: don’t USE a SEPS if you don’t intend to build or target traffic for it. In that case do a USE-KGO.