Did you know you can put spaces into the display URLs to improve readability?
Here’s a real AdWords example:
| Versace on Sale Get 100% Quality-Guarantee Returns. Order Today & Free Shipping! $189 SaleStocks.com/Vesace Handbags |
This is certainly worth testing, I’d be willing to bet that the ability to read and detach the target keyphrase it will improve CTR.
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