How to find reciprocal link partners…notes from the Link Building Course by Jerry West course offered by University 2020.
Before You Start
You should know what your “money” keywords are. These are the keywords that actually convert into sales. From the list of money keywords, pick the ones that have the highest PPC cost to target as the ones you want to rank for in organic search.
Build links (matched to the content on your site) with these money keywords in mind.
Go to Google and Enter Your Money Phrase
With the SEO FireFox Toolbar turned on and Google showing 100 results per page, then go to the 3rd page and view results 301 – 400 for your term.
Look for:
- A title tag that is properly optimized for your term
- A .com domain
- A nice clean URL, no dynamic variable names
- An aged article
- An article (and page) without or with few, outbound links
Be picky!
Gather 10 possible exchange partners, as you will only likely get 2 of them to actually complete the exchange. Make notes about the site, page and where you would like your link (the phrase on the page).
Send an Inquiry
Email, or call them by phone. You want text within their articles, to link to one of your articles…deep linking.
“How much would you charge for a link, in that location and text for one year?”
If the price is right, say $50 then purchase it. Otherwise offer to swap links, or whatever deal you can work out.
Search for More Opportunities
Go to Google and enter the following:
- “advertise with us” <your keyword> -cpm
- “rate card” <your keyword> -cpm advertising
- newsletter <your keyword> advertise [or sponsor]
the -cpm gets rid of cost pre thousand or banner impression type ads.
Newsletters get archived, so check archives for the quality.
Scan the results for interesting sites that are a good match for your phrase.
Look to get 2 or 3 solid relationships a week.
Take Back Control
Think of link building as forming relationships with related quality companies. See the form on this page and the requirements for link partners: http://www.webmarketingnow.com/link-exchange.html
You can take any emails received and direct them to a form like this. Use a “captcha” to prevent bots from spamming you.
Related Resources:
How to Win Links and Influence People – Part 1
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