In a spreadsheet you will note:
- Position – rank in Google
- Keyword you are searching for
- URL of article on results page
- <H1> header (if any) for the site (Headline for article)
- Article headline
- Titles in bold
- Keywords in bold
- Anchor text in the article body
- Search Engine Proven Synonyms (SEPs)
For each keyword in a theme, go to Google and enter the keyword.
For each of the top 5 or 10 results, capture the above information into a spreadsheet.
- Ignore any indented results from the same site
- When grabbing titles in bold or keywords in bold, leave out any that are not related to your topic.
- To get the <h1> go to source and search for it.
- Focus only on article content, don’t capture info from around the main body of the article (eg. margins, sidebars, headers or footer can all be ignored)
- To get the SEPs, enter the keyword into Google proceeded by the “~” character.
The goal is to fully understand what the sites already trusted by Google are writing about on that keyword.
Once this list is done for a keyword, you begin to create the outline for your article
1. Gather the headlines of the top 10 articles and look for any words that are repeated.
Look at the 10 headlines and extract the most common core keywords. These are called “nominations” and represent words that are higher priority to use in your article headlines.
Create headline by combining these nominated keywords.
2. Repeat the same process for article body text.
You are trying to extract the core terms that are relevant to your market so that you can figure out what to write and what topics to cover in your writing.
Create a list of words and phrases for each article. Synonyms or SEPs can be used for each term as well.
Group the keywords, so you don’t have to write a separate article for each one.
Select prominent keywords (for example an exact product name) and write a separate article about it, since it is likely higher priority.
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