Choosing Keywords to Include in Articles
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This post is about choosing the right keywords to include in an article.
Prerequisite: you must have set the parent theme or topic of each article before beginning this step.
Diversify your Keywords
The point here is to choose 30 keywords that are technically and fundamentally ideal for your topic or theme.
By “technically ideal” I mean; they will help you support your theme and give ou better overall rankings on the search engine for your website.
By “fundamentally ideal” I mean; they will help you attract visitors who are
looking for such topics and researching the subject matter using the same kinds of words you are including.
5 Types of Keywords
1. Pure diverse keywords
2. Pure Diverse SIPS (statistically improbable phrases)
3. Partially diverse keywords
4. Partially diverse SIPS (statistically improbable phrases)
5. Technical Long Tails
Up to 10 of number 1 & 2 combined. The rest from 3 - 5.
Definitions
1. Pure diverse keywords: we mean a keyword phrase that does NOT contain ANY of the keywords contained within any of the SEPs (search engine proven synonyms) or the Parent Theme. (The SEPS are the words in black, not pink, on the header of the Zoom Analysis screen).
2. Pure Diverse SIPS: (statistically improbable phrases) are exactly the same as “Pure Diverse keywords” except they have a star in the SIPS column located on the Zoom Analysis Screen. But the requirement is the same- it is made up of keywords that are outside of the words contained within the Parent Theme or Synonyms.
For a 3 word keyphrase, none of the 3 words would be in the list of pure diverse keywords.
If this keyword has a high Market Share and/or a high co-occurrence or TRI then it may qualify as a keyword to be used in your article.
3. Partially Diverse means that one or more of the keywords composing a keyword phrase is contained within the Parent Theme or one of its search engine proven synonyms.
4. Partially Diverse SIPS (statistically improbable phrases) are exactly the same as “Partially Diverse keywords” except they have a star in the SIPS column located on the Zoom Analysis Screen. But the requirement is the same- it is contains at least one keyword contained within the Parent Theme or Synonyms.
5. Technical Long Tail keywords are keywords that contain the Parent Theme or one of its Search Engine Proven Synonyms within the phrase.
The Process
1. Select Pure Diverse Keywords
Break Down Your List
look at the Parent Theme and Synonym indicator located on the Zoom Analysis Screen just above the keyword column.
Simply copy and paste each unique keyword from the Zoom Analysis Screen into notepad. The result will be a list of individual words (not phrases) which include the parent theme.
Define Filter
Reset Entire Filter
Take the keywords from the step above and enter them as a comma separated list (add “com” and “www” to them) in the filter field:
“keyword does not contain any of the following comma separated words:”
Then
Do not return TT and TS terms
and
Make sure to begin with that your TRI is greater than 30.
Display, if you don’t get enough (about 10, then lower the TRI filter).
When you arrive back on the Zoom Analysis Screen you want to have your column headers sorted by
1. Market Share.
2. Estimated Natural Traffic.
You will want to click the column header first that you want to be your second priority.
Therefore you should first click the “estimated natural clicks per day” first.
—> Select any keywords that you want to use, and click “Add to Blueprint” from the menu.
2. Select Pure Diverse SIPS
Go back to the Filter screen and be sure to deselect the TRI function filter, clear the box.
Leave the list of “not” words from the previous section.
Leave the list of TT and TS selection
Then select the “Filter by Statistically Improbable Phrases” filter.
Sort by TRI, pick which ones apply to the article, and add to blueprint.
Most keyword tools do not provide adequate traffic data for SIPS. If you have a website already, you may want to check your web log files in order to determine which sort of expert verbiage visitors are already using.
3. Select Partially Diverse SIPS
Partially Diverse means that one or more of the keywords composing a keyword phrase is contained within the Parent Theme or one of its search engine proven synonyms.
Partially Diverse SIPS (statistically improbable phrases) are exactly the same as “Partially Diverse keywords” except they have a star in the SIPS column located on the Zoom Analysis Screen. But the requirement is the same- it is contains at least one keyword contained within the Parent Theme or Synonyms.
Clear filter.
Take the first word from the list of SEPs that was used above and place it in the “keyword contains ANY” words field:
Make sure the “filter by SIPS” is turned on.
Repeat this process for all five “unique” keywords until you have found as many decent SIPs as you can. Remember, traffic is a consideration but is not the only important factor in choosing a SIP. The fact that a keyword is a SIP is
a factor in itself, and worthy of consideration. You may also want to glance at the Market Share column as it relates to SIPs.
4. Select Partially Diverse Keywords
In this section, you will perform the same action as when collecting Partially Diverse SIPS, but you will remove the SIPS requirement on the filter screen.
Clear filter.
Take the first word from the list of SEPs that was used above and place it in the “keyword contains ANY” words field:
Remove com, www
Make sure the Traffic or Cost is greater than 0. (This is a “high bar” which can be removed at your discretion).
Check the box to remove TT and TS (unless you wish to see keywords that are larger than your parent theme- or are only tangent themes).
If you are not happy with the results you could change the TRI to “10″ or lower. There are cases where the TRI is very very low, but the market share is really high. You will sometimes discover new markets in this fashioned that are “Important” to your market but not as “Relevant” as other keywords.
You may sort by “Market Share” as the primary column and “Estimated Clicks Per Day” as the secondary column as we did previously.
Mark for blueprint any that seem useful for your article.
Completed
That’s then entire process for selecting keyword phrases for use in an article. Next will be to put them into Content Composer, and begin the process of writing the articles.