The search engines, especially Google, determine the relevance of your content
and overall website by looking not only at the theme of your page and site but
also by looking at how often you mention other words that are synonymic with the
theme.

Determine the terms which are synonyms to your main phrase by using a ~ search.

~blog

returns:

blogger

weblog

blogs

blog

the words returned in bold on Google are the synonyms.

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