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What’s most important is:
- Traffic > 12 per day
- TRI Index > 30 % (co-occurrence, the term is found on the same pages as the parent theme)
- Market Share > .10 is high
Look for the keywords with the highest TRI & highest Market Share…possible articles (even if you are at the VMAD level).
Note: Remove all filters to find possible expert verbiage. Default filters will filter out keywords that don’t have any cost per click or traffic tied to them.
Keyword Selection Strategy - used to pick bulk keywords that go into articles, not necessarily titles.
Market Intelligence - used as a quick method for locating possible silos and parent themes.
The first step in creating a new VMAD is to come to the synonym verification screen.
KGO Keyword Generation Only. When you leave this box checked Theme Zoom will then drill into all of the websites associated with that synonym to extract (swipe) all of the good keywords from those websites.
Rule of Thumb for selecting USE & KGO.
If you can interchange the keyword with your Parent Theme in normal conversation, then select it for USE. If it is also ‘broad scope’ then remove KGO and it will broaden the theme.
This causes TZ to grab the keywords from the pages of this synonym, but it does not tune the theme based on this term.
- Use KGO when the term is larger or broad scope and interchangeable with the parent theme.
When the term is smaller than the parent theme (# Comp. Websites) then do not select KGO and the term is considered a SEP
Pick 6 SEPs (including one or two KGOs)
In a nutshell:
USE column must be selected, then if you want just the keywords, but don’t want to broaden your theme, select the KGO column.
Important: don’t USE a SEPS if you don’t intend to build or target traffic for it. In that case do a USE-KGO.