Topical SEO

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A silo is a file folder on your website.

Into the folder, just like with a folder in a physical filing cabinet, we want to place only items related to the topic or theme of the folder.

Based on your keyword list you should have already chosen the main theme for your website. Your theme will now be known as your project or the project level of your website. Your parent themes are now known as silos (categories within your site) or the silo level.

Project Level (the overall theme of your site)

• Silo Level (the parent themes under the project level)
• Article level (your child keywords under the silo level)

This post outlines how to create a silo structure in WordPress by implementing your primary content on pages rather than posts.

Then onward, build your site using the following strategy:

1. Put your main content on static pages

Static pages (Write / Page) let you create content that lives outside of the blog chronology.

Contrary to posts, static pages can be hierarchically arranged using page parents (to the right in the editor). Your site structure could look like this:

/
/section1
/section1/topic1
/section1/topic2
/section2
/section2/topic1
/section2/topic2

… which is the most natural way to organize a site.

Also available on this page is a plugin which will create a sidebar navigation menu of your pages.