Topical SEO | my notes

CAT | AdWords

Jul/07

17

Spaces In Display URLs

Did you know you can put spaces into the display URLs to improve readability?

Here’s a real AdWords example:

Versace on Sale
Get 100% Quality-Guarantee Returns.
Order Today & Free Shipping! $189
SaleStocks.com/Vesace Handbags

This is certainly worth testing, I’d be willing to bet that the ability to read and detach the target keyphrase it will improve CTR.

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