What’s most important is:
- Traffic > 12 per day
- TRI Index > 30 % (co-occurrence, the term is found on the same pages as the parent theme)
- Market Share > .10 is high
Look for the keywords with the highest TRI & highest Market Share…possible articles (even if you are at the VMAD level).
Note: Remove all filters to find possible expert verbiage. Default filters will filter out keywords that don’t have any cost per click or traffic tied to them.
Keyword Selection Strategy – used to pick bulk keywords that go into articles, not necessarily titles.
Market Intelligence – used as a quick method for locating possible silos and parent themes.
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