While search engine optimization is a massive topic, the most important aspect of it is often overlooked entirely. You’ll find information about link building, social marketing, domain names and even siloing, but “on page optimization” or the art of writing keyword targeted content is like the red-headed stepchild in the SEO family.

Time to change all that!

How do we communicate to Google and the other search engines what we are writing about? Google is after all only a computer program. It only has math to determine the topic and meaning for your article. A human may understand our article completely, but if we get the underlying keyword structure wrong, the intent might fly right over Google’s Linux-brained heads.

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